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Startup Offers Free Calls In Exchange for Eavesdropping

September 24th, 2007
Surveillance-based advertising is coming to voice communications, just as it has
for Google (NSDQ: GOOG)'s Gmail service and Amazon (NSDQ: AMZN)'s Web site.
Pudding Media, a San Jose, Calif.-based voice-over-IP advertising startup on
Monday has begun beta testing ThePudding.com, a service that offers free,
ad-supported phone calls from a computer with a Web browser and microphone
to any phone. More
 

ThePudding: Targeted Advertising Comes to Phone Calls

September 24th, 2007
ThePudding provides free, PC-based phone calls to anywhere in the US or Canada.
The big catch: computers in Fremont, CA will eavesdrop on and analyze every word
of your conversation so they can serve up advertisements tailored to the topic at hand.
Users initiate a phone call simply by visiting ThePudding's website (currently in private
beta) and entering a phone number into the browser. After the call begins,
advertisements tailored to the conversation will begin to appear on screen. More
 


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