Pudding Media and Impact Mobile Provide a High-Response Mobile Media Buy
Pudding Media and Impact Mobile, announced today that they have partnered to provide agencies and advertisers with a turnkey solution for buying contextual ad placement on SMS text messages with interactive response services.
MIXX, New York City - September 22, 2008 - Pudding Media, the first mass-reach mobile advertising network, and Impact Mobile, an industry leader in mobile marketing and advertising messaging technology, announced today that they have partnered to provide agencies and advertisers with a turnkey solution for buying contextual ad placement on SMS text messages with interactive response services.
Combining Pudding Media's patented ability to target select demographic and interest-based categories and Impact Mobile's JumpTXT&trade response marketing engine, advertisers will have access to massive inventory of category-specific impressions as well as simple response templates that will allow further engagement with the consumer.
Impact Mobile's President and CEO, Gary Schwartz said, "Impact Mobile is excited to partner with Pudding Media. We now can offer the three fundamentals of media buying: broad range of inventory, contextual targeting, and a simple response service with measureable ROI."
"This is high-value inventory as it opens a world of exciting possibilities for a brand. By responding to the text call-to-action the consumer can opt in for subscriptions to retail coupons and special offer alerts, as well as enter promotions and tell-a-friend programs. Our goal is to make it simple for the media buyer to buy inventory and the ongoing engagement," says Gary.
Pudding Media's co-founder and CEO, Ariel Maislos said, "We are delighted to partner with Impact Mobile. SMS is one of the most ubiquitous communication channels and is a very effective medium for advertising. With our patented technology we are able to place highly targeted advertising into SMS messages."
"Through our partnership with Impact Mobile, Pudding Media now offers a new model that allows our advertisers to extend the dialog with consumers way beyond the initial impression," Ariel added.
For more information on this service, please visit www.puddingmedia.com/advertisers.
About Pudding Media
Pudding Media is the first mass-reach mobile advertising network allowing advertisers to reach consumers on all mobile channels - audio, SMS and the mobile Web. For mobile and telecom operators, Pudding Media offers a turnkey solution that includes a carrier-grade platform, a worldwide ad network and a media sales force. Using Pudding Media's solution, operators can rapidly build an advertising business and increase the value of their traffic by inserting targeted, engaging and timely ads on all channels. To learn more, please visit www.puddingmedia.com or contact press@puddingmedia.com.
About Impact Mobile
Impact Mobile is an industry leader in North America promoting mobile as a media channel. Impact Mobile provides carriers, global agencies and brands, best in class technology to meet all their mobile marketing needs. For further information please contact press@impactmobile.com.